销售口才是练出来的( Sales Speechcraft Can Be Trained)

本书为广大销售员提供实用有效的口才必杀技，内容包括：接见客户的开场训练、产品推介表达训练、最有效的攻心话术训练、应对拒绝的训练、销售中必不可少的提问技巧、回答客户异议的技巧等。（The book provides practical and useful speechcraft tricks for salespeople, including training opening speech when meeting the client, production promotion, the most effective mind manipulation verbal trick and dealing with refusal, the techniques of asking questions in sales and and techniques of addressing clients’ dispute, etc.）