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Title details for No Lie - Truth is the Ultimate Sales Tool by Barry Maher - Available

No Lie - Truth is the Ultimate Sales Tool

eBook

A top Fortune 500 sales trainer shows how to transform the ugly truth into beautiful sales

No Lie—Truth Is the Ultimate Sales Tool introduces salespeople to a powerful new approach to winning customers’ trust instantly and selling more, more, more. Drawing upon his years of experience training sales forces at Xerox, American Express, PepsiCo, Verizon, and other top shops worldwide, guru Barry Maher explains why the most effective salespeople know how to transform their product or service’s negatives into positive selling points, or even bragging points.

Using fascinating and instructive real-world examples, he describes six proven strategies that let readers:

  • Win customer trust, instantly, by telling the whole truth about a product
  • Use that trust to transform a negative into a powerful selling point
  • Compare a product’s shortcomings with a competitor’s advantages and come out on top

Expand title description text
Publisher: McGraw-Hill

PDF eBook

  • ISBN: 0071435956
  • File size: 1114 KB
  • Release date: December 12, 2003

Formats

PDF eBook

subjects

Business Nonfiction

Languages

English

A top Fortune 500 sales trainer shows how to transform the ugly truth into beautiful sales

No Lie—Truth Is the Ultimate Sales Tool introduces salespeople to a powerful new approach to winning customers’ trust instantly and selling more, more, more. Drawing upon his years of experience training sales forces at Xerox, American Express, PepsiCo, Verizon, and other top shops worldwide, guru Barry Maher explains why the most effective salespeople know how to transform their product or service’s negatives into positive selling points, or even bragging points.

Using fascinating and instructive real-world examples, he describes six proven strategies that let readers:

  • Win customer trust, instantly, by telling the whole truth about a product
  • Use that trust to transform a negative into a powerful selling point
  • Compare a product’s shortcomings with a competitor’s advantages and come out on top

Expand title description text