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Marketing to Win More Business

Actively Market Your Business to Attract Customers
Audiobook

In order to grow and survive in business boosting your customer base and increasing your sales from those customers is paramount. And even if you are operating in the public sector, or in a non-profit organisation, there is still a need to communicate successfully with your target market. This guide, written in a practical, straightforward style covers: how to win new customers and increase sales; how to market a business, its services and products cost effectively; how to make advertising work; how to get better results from direct mailings; how to boost your organisation's profile through editorial coverage; how to win more business at exhibitions; how to develop and exploit opportunities for joint promotions and sponsorship; how to conduct e mail campaigns; how to write newsletters and enewsletters. There are lots of tips and techniques and a bullet point summary at the end of each chapter for easy reference.


Expand title description text
Publisher: Summersdale Publishers Ltd Edition: Unabridged

OverDrive Listen audiobook

  • ISBN: 9781848390485
  • File size: 58837 KB
  • Release date: June 17, 2008
  • Duration: 02:02:21

MP3 audiobook

  • ISBN: 9781848390485
  • File size: 58837 KB
  • Release date: June 17, 2008
  • Duration: 02:02:21
  • Number of parts: 2

Formats

OverDrive Listen audiobook
MP3 audiobook

subjects

Business Nonfiction

Languages

English

In order to grow and survive in business boosting your customer base and increasing your sales from those customers is paramount. And even if you are operating in the public sector, or in a non-profit organisation, there is still a need to communicate successfully with your target market. This guide, written in a practical, straightforward style covers: how to win new customers and increase sales; how to market a business, its services and products cost effectively; how to make advertising work; how to get better results from direct mailings; how to boost your organisation's profile through editorial coverage; how to win more business at exhibitions; how to develop and exploit opportunities for joint promotions and sponsorship; how to conduct e mail campaigns; how to write newsletters and enewsletters. There are lots of tips and techniques and a bullet point summary at the end of each chapter for easy reference.


Expand title description text