Error loading page.
Try refreshing the page. If that doesn't work, there may be a network issue, and you can use our self test page to see what's preventing the page from loading.
Learn more about possible network issues or contact support for more help.

Build a Brand in 30 Days

ebook

You don't need a marketing degree or intensive training to build an attention-grabbing brand; you just need this book - and 30 days.


Simon Middleton shows you how to create, manage and communicate your brand profoundly and effectively, in just 30 days, by following 30 clear exercises. How you work through the book is up to you, the result will be the same: an authentic, compelling, and highly distinctive brand that will attract and engage customers and fans. You will learn how to:



  • Establish your brand values and positioning

  • Get the all-important name right

  • Bring your brand to life

  • Turn your customers into your advocates

  • Manage your PR and use your marketing budget wisely

  • Inspire your staff to live the brand too

  • Deal with problems when something goes wrong



Branding isn't about funky logos and expensive advertising. Your brand is what your company means to the world. Getting that meaning right is the most important thing you can do in business.


'Passionate and persuasive, Simon Middleton has a natural instinct for uncovering the Wow! factor in every brand.' Dawn Gibbins MBE, Veuve Clicquot Business Woman of the Year and Star of Channel 4's The Secret Millionaire


Expand title description text
Publisher: Wiley

Kindle Book

  • Release date: June 22, 2010

OverDrive Read

  • ISBN: 9780857080349
  • Release date: June 22, 2010

EPUB ebook

  • ISBN: 9780857080349
  • File size: 794 KB
  • Release date: June 29, 2010

Formats

Kindle Book
OverDrive Read
EPUB ebook

subjects

Business Nonfiction

Languages

English

You don't need a marketing degree or intensive training to build an attention-grabbing brand; you just need this book - and 30 days.


Simon Middleton shows you how to create, manage and communicate your brand profoundly and effectively, in just 30 days, by following 30 clear exercises. How you work through the book is up to you, the result will be the same: an authentic, compelling, and highly distinctive brand that will attract and engage customers and fans. You will learn how to:



  • Establish your brand values and positioning

  • Get the all-important name right

  • Bring your brand to life

  • Turn your customers into your advocates

  • Manage your PR and use your marketing budget wisely

  • Inspire your staff to live the brand too

  • Deal with problems when something goes wrong



Branding isn't about funky logos and expensive advertising. Your brand is what your company means to the world. Getting that meaning right is the most important thing you can do in business.


'Passionate and persuasive, Simon Middleton has a natural instinct for uncovering the Wow! factor in every brand.' Dawn Gibbins MBE, Veuve Clicquot Business Woman of the Year and Star of Channel 4's The Secret Millionaire


Expand title description text