Error loading page.
Try refreshing the page. If that doesn't work, there may be a network issue, and you can use our self test page to see what's preventing the page from loading.
Learn more about possible network issues or contact support for more help.

The Marketing Plan Handbook

Develop Big Picture Marketing Plans for Pennies on the Dollar
eBook
Successful marketing consultant Robert W. Bly cuts through the clutter of short-lived marketing techniques and trendy gimmicks and reveals the12 critical steps necessary to build a practical marketing plan that produces the results of an expensive consultant without the hefty costs. Entrepreneurs learn how to zero in on their marketing goals, choose the best marketing tactics, integrate timeless and up-and-coming techniques, create a success measuring system, and more. They also discover the pay off of big-picture thinking, focusing on what works not what’s hot—ultimately, creating a long-term plan for marketing success. • Addresses two to the most common queries among new business owners and entrepreneurs—How do I write a winning marketing plan? and Is there a sample marketing plan I can reference? • Provides 12 steps for developing a marketing plan that an outside consultant would charge $5,000 to $10,000 to create • Includes practical, utterly pragmatic, battle-tested marketing tactics proven to work in the real world • Covers new marketing technologies and current trends

Expand title description text
Publisher: Entrepreneur Press

Kindle Book

  • Release date: March 1, 2010

OverDrive Read

  • ISBN: 9781613080047
  • Release date: March 1, 2010

EPUB eBook

  • ISBN: 9781613080047
  • File size: 2893 KB
  • Release date: March 1, 2010

Formats

Kindle Book
OverDrive Read
EPUB eBook

subjects

Business Nonfiction

Languages

English

Successful marketing consultant Robert W. Bly cuts through the clutter of short-lived marketing techniques and trendy gimmicks and reveals the12 critical steps necessary to build a practical marketing plan that produces the results of an expensive consultant without the hefty costs. Entrepreneurs learn how to zero in on their marketing goals, choose the best marketing tactics, integrate timeless and up-and-coming techniques, create a success measuring system, and more. They also discover the pay off of big-picture thinking, focusing on what works not what’s hot—ultimately, creating a long-term plan for marketing success. • Addresses two to the most common queries among new business owners and entrepreneurs—How do I write a winning marketing plan? and Is there a sample marketing plan I can reference? • Provides 12 steps for developing a marketing plan that an outside consultant would charge $5,000 to $10,000 to create • Includes practical, utterly pragmatic, battle-tested marketing tactics proven to work in the real world • Covers new marketing technologies and current trends

Expand title description text