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A World Gone Social

Audiobook
Just like the meteor that likely precipitated the end of the dinosaurs, social media is having a monumental impact on the world's economy; a change so dramatic that it has created a new business era. Welcome... to the Social Age. What does the Social Age mean for your business? Containing stories, analysis of real-world scenarios, and indispensable guidance, A World Gone Social gives you the tools and information you need to survive—and thrive—in a business climate in which customers hold all the cards... jobseekers have the power to easily find out what working at your company isreally like... and expertise has become more democratic than ever as employees collaborate with each other, as well as with vendors, customers, and even competitors. You'll discover what the "Death of Large" and "Flat: The New Black" mean for you and your organization, how to build a socially enabled team that puts the customer experience first, and what it means to create an "OPEN" network of partners, collaborators, and brand champions. Filled with fascinating stories of success and failure at organizations including Barilla, Zappos, Bank of America, Lululemon, Abercrombie & Fitch, Southwest Airlines, and more, the book reveals how to avoid the dangers of insincerity as well as what it takes to become a "Blue Unicorn"—the social leader. Finally, you'll learn how to objectively assess the fitness of your company's current culture and social presence. In the Social Age, companies unwilling to change will play the role of the dinosaurs: destined for extinction. A World Gone Social gives you the keys to avoid this fate—and lead your organization into this exciting business climate.

Expand title description text
Publisher: Gildan Media Edition: Unabridged

OverDrive Listen audiobook

  • ISBN: 9781469091570
  • File size: 326771 KB
  • Release date: September 1, 2014
  • Duration: 11:20:46

MP3 audiobook

  • ISBN: 9781469091570
  • File size: 327252 KB
  • Release date: September 1, 2014
  • Duration: 11:20:38
  • Number of parts: 13

Formats

OverDrive Listen audiobook
MP3 audiobook

Languages

English

Just like the meteor that likely precipitated the end of the dinosaurs, social media is having a monumental impact on the world's economy; a change so dramatic that it has created a new business era. Welcome... to the Social Age. What does the Social Age mean for your business? Containing stories, analysis of real-world scenarios, and indispensable guidance, A World Gone Social gives you the tools and information you need to survive—and thrive—in a business climate in which customers hold all the cards... jobseekers have the power to easily find out what working at your company isreally like... and expertise has become more democratic than ever as employees collaborate with each other, as well as with vendors, customers, and even competitors. You'll discover what the "Death of Large" and "Flat: The New Black" mean for you and your organization, how to build a socially enabled team that puts the customer experience first, and what it means to create an "OPEN" network of partners, collaborators, and brand champions. Filled with fascinating stories of success and failure at organizations including Barilla, Zappos, Bank of America, Lululemon, Abercrombie & Fitch, Southwest Airlines, and more, the book reveals how to avoid the dangers of insincerity as well as what it takes to become a "Blue Unicorn"—the social leader. Finally, you'll learn how to objectively assess the fitness of your company's current culture and social presence. In the Social Age, companies unwilling to change will play the role of the dinosaurs: destined for extinction. A World Gone Social gives you the keys to avoid this fate—and lead your organization into this exciting business climate.

Expand title description text
  • Details

    Publisher:
    Gildan Media
    Edition:
    Unabridged

    OverDrive Listen audiobook
    ISBN: 9781469091570
    File size: 326771 KB
    Release date: September 1, 2014
    Duration: 11:20:46

    MP3 audiobook
    ISBN: 9781469091570
    File size: 327252 KB
    Release date: September 1, 2014
    Duration: 11:20:38
    Number of parts: 13

  • Creators
  • Formats
    OverDrive Listen audiobook
    MP3 audiobook
  • Languages
    English