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Easy Step by Step Guide To Telemarketing, Cold Calling & Appointment Making

eBook

Telemarketing presents organisations with some great opportunities to win more business. If done professionally it can help to stimulate sales, generate leads and build rapport with customers. If done incorrectly it can lose business, alienate customers and destroy an organisation's reputation. In addition, you could also fall foul of the law. So it pays to get it right. This highly practical and popular guide shows: how to get through to the decision maker; how to promote the benefits of services and products over the telephone; how to plan and structure calls for maximum results; how to use your voice and personality on the telephone to build rapport; how to handle objections and secure the appointment or order and how to convert enquiries into sales.


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Publisher: Summersdale Publishers Ltd

Kindle Book

  • Release date: September 16, 2004

OverDrive Read

  • ISBN: 9781783724260
  • Release date: September 16, 2004

EPUB eBook

  • ISBN: 9781783724260
  • File size: 190 KB
  • Release date: December 14, 2006

Formats

Kindle Book
OverDrive Read
EPUB eBook

Languages

English

Telemarketing presents organisations with some great opportunities to win more business. If done professionally it can help to stimulate sales, generate leads and build rapport with customers. If done incorrectly it can lose business, alienate customers and destroy an organisation's reputation. In addition, you could also fall foul of the law. So it pays to get it right. This highly practical and popular guide shows: how to get through to the decision maker; how to promote the benefits of services and products over the telephone; how to plan and structure calls for maximum results; how to use your voice and personality on the telephone to build rapport; how to handle objections and secure the appointment or order and how to convert enquiries into sales.


Expand title description text