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Title details for Future Marketing by Joe Marconi - Available

Future Marketing

by Joe Marconi
ebook

Future Marketing reveals the most important marketing trend for the new millennium: targeting specific generational segments through media most acceptable to each of those segments. Customization is the name of the game. This book explores this convergence of consumer information with powerful new marketing tools and reveals what marketers need to know to reach seniors, boomers, and generations X and Y effectively.

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Publisher: McGraw-Hill Education

Kindle Book

  • Release date: May 6, 2002

PDF ebook

  • ISBN: 9780071392204
  • File size: 3333 KB
  • Release date: May 6, 2002

Formats

Kindle Book
PDF ebook

subjects

Business Nonfiction

Languages

English

Future Marketing reveals the most important marketing trend for the new millennium: targeting specific generational segments through media most acceptable to each of those segments. Customization is the name of the game. This book explores this convergence of consumer information with powerful new marketing tools and reveals what marketers need to know to reach seniors, boomers, and generations X and Y effectively.

Expand title description text
Business Nonfiction