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Title details for Future Marketing by Joe Marconi - Available

Future Marketing

by Joe Marconi
ebook
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Future Marketing reveals the most important marketing trend for the new millennium: targeting specific generational segments through media most acceptable to each of those segments. Customization is the name of the game. This book explores this convergence of consumer information with powerful new marketing tools and reveals what marketers need to know to reach seniors, boomers, and generations X and Y effectively.

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Publisher: McGraw Hill LLC

OverDrive Read

  • ISBN: 9780071392204
  • Release date: September 22, 2000

PDF ebook

  • ISBN: 9780071392204
  • File size: 3333 KB
  • Release date: September 22, 2000

Formats

OverDrive Read
PDF ebook

subjects

Business Nonfiction

Languages

English

Future Marketing reveals the most important marketing trend for the new millennium: targeting specific generational segments through media most acceptable to each of those segments. Customization is the name of the game. This book explores this convergence of consumer information with powerful new marketing tools and reveals what marketers need to know to reach seniors, boomers, and generations X and Y effectively.

Expand title description text
Business Nonfiction