Thousands of real estate agents, men and women, newcomers and oldtimers, can improve their lives and their livelihoods by using the information in this concise, how-to-do-it book on real estate selling.
Every problem is covered: Do you want to invest your own money? What do you do when the customers don't come? How do you sell a ""white elephant?"" what should you listen for when you attend an open house showing? How much do your own personal characteristics influence your sales record? There's a ""how to say,"" ""what to say,"" ""when to say,"" for every thorny situation in real estate selling, along with advice on closing a sale, organizing your time, sharing commissions, coping with competitors, selling to friends, and a host more.