Think direct-mail marketing is a thing of the past? Think again. In our digital world, it's easy to overlook the power of a snail mail marketing piece. You can in fact create a direct-mail marketing campaign that could earn you an ROI as high as 1,300 percent.
In The Direct Mail Revolution, legendary copywriting pioneer and marketing expert Robert W. Bly shares direct mail strategies that will transform your business, win you more customers, and earn more profits. Whether you're new to direct mail or need to revamp a local or hyperlocal marketing strategy, this book is your clear, comprehensive blueprint to winning new and ongoing sales with direct mail.
Learn how to:
Keep your marketing pieces out of the trash with perfectly crafted letters, brochures, postcards, and more
Increase response rates with the six characteristics of irresistible offers
Track and test the key ingredients of your direct-mail campaign
Seamlessly integrate your print and digital marketing efforts for a multidimensional sales funnel
Gain leads and sales with the "magic words" of direct-response copy
Avoid the most common "snail mail" mistakes that will get your marketing ignored
Plus, receive Bly's very own templates, samples, and checklists that have stood the test of time to ensure your direct-mail strategy earns you the success you've been hoping for.