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Title details for The Direct Mail Revolution by Robert W. Bly - Available

The Direct Mail Revolution

by Robert W. Bly
ebook
Read a sample Read a sample
BOOST YOUR BUSINESS WITH DIRECT MAIL

Think direct-mail marketing is a thing of the past? Think again. In our digital world, it's easy to overlook the power of a snail mail marketing piece. You can in fact create a direct-mail marketing campaign that could earn you an ROI as high as 1,300 percent.

In The Direct Mail Revolution, legendary copywriting pioneer and marketing expert Robert W. Bly shares direct mail strategies that will transform your business, win you more customers, and earn more profits. Whether you're new to direct mail or need to revamp a local or hyperlocal marketing strategy, this book is your clear, comprehensive blueprint to winning new and ongoing sales with direct mail.

Learn how to:

  • Keep your marketing pieces out of the trash with perfectly crafted letters, brochures, postcards, and more
  • Increase response rates with the six characteristics of irresistible offers
  • Track and test the key ingredients of your direct-mail campaign
  • Seamlessly integrate your print and digital marketing efforts for a multidimensional sales funnel
  • Gain leads and sales with the "magic words" of direct-response copy
  • Avoid the most common "snail mail" mistakes that will get your marketing ignored

    Plus, receive Bly's very own templates, samples, and checklists that have stood the test of time to ensure your direct-mail strategy earns you the success you've been hoping for.

    • Expand title description text
    Publisher: Entrepreneur Press

    Kindle Book

    • Release date: March 19, 2019

    OverDrive Read

    • ISBN: 9781613083895
    • Release date: March 19, 2019

    EPUB ebook

    • ISBN: 9781613083895
    • File size: 4976 KB
    • Release date: March 19, 2019

    Formats

    Kindle Book
    OverDrive Read
    EPUB ebook

    subjects

    Business Nonfiction

    Languages

    English

    BOOST YOUR BUSINESS WITH DIRECT MAIL

    Think direct-mail marketing is a thing of the past? Think again. In our digital world, it's easy to overlook the power of a snail mail marketing piece. You can in fact create a direct-mail marketing campaign that could earn you an ROI as high as 1,300 percent.

    In The Direct Mail Revolution, legendary copywriting pioneer and marketing expert Robert W. Bly shares direct mail strategies that will transform your business, win you more customers, and earn more profits. Whether you're new to direct mail or need to revamp a local or hyperlocal marketing strategy, this book is your clear, comprehensive blueprint to winning new and ongoing sales with direct mail.

    Learn how to:

  • Keep your marketing pieces out of the trash with perfectly crafted letters, brochures, postcards, and more
  • Increase response rates with the six characteristics of irresistible offers
  • Track and test the key ingredients of your direct-mail campaign
  • Seamlessly integrate your print and digital marketing efforts for a multidimensional sales funnel
  • Gain leads and sales with the "magic words" of direct-response copy
  • Avoid the most common "snail mail" mistakes that will get your marketing ignored

    Plus, receive Bly's very own templates, samples, and checklists that have stood the test of time to ensure your direct-mail strategy earns you the success you've been hoping for.

    • Expand title description text
    Business Nonfiction