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Title details for Web Copy That Sells by Maria Veloso - Available

Web Copy That Sells

ebook

When it comes to copy, what works in the brick-and-mortar world does not necessarily grab Web consumers...and with new developments like social networks, blogs, and YouTube, the strategies that worked even a few years ago are unlikely to attract people’s attention. Completely updated for the current online marketplace, Web Copy That Sells gives readers proven methods for achieving phenomenal success with their online sales and marketing efforts. Readers will learn to:

  • write irresistible Web copy, e-mails, and marketing communications
  • quickly turn lackluster sites into “perpetual money machines”
  • streamline key messages down to intriguing “cyber bites”
  • use the psychological tactics that compel Web surfers to buy
Featuring updated strategies for communicating and selling in the continually evolving landscape of Web 2.0, the second edition unlocks the secret to turning today’s online prospects into paying customers!

Expand title description text
Publisher: AMACOM Books Edition: 2

PDF ebook

  • ISBN: 9780814413050
  • File size: 3630 KB
  • Release date: May 7, 2009

Formats

PDF ebook

subjects

Business Nonfiction

Languages

English

When it comes to copy, what works in the brick-and-mortar world does not necessarily grab Web consumers...and with new developments like social networks, blogs, and YouTube, the strategies that worked even a few years ago are unlikely to attract people’s attention. Completely updated for the current online marketplace, Web Copy That Sells gives readers proven methods for achieving phenomenal success with their online sales and marketing efforts. Readers will learn to:

  • write irresistible Web copy, e-mails, and marketing communications
  • quickly turn lackluster sites into “perpetual money machines”
  • streamline key messages down to intriguing “cyber bites”
  • use the psychological tactics that compel Web surfers to buy
Featuring updated strategies for communicating and selling in the continually evolving landscape of Web 2.0, the second edition unlocks the secret to turning today’s online prospects into paying customers!

Expand title description text