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Instagram Rules

ebook

**WINNER: SALES & MARKETING BOOK OF THE YEAR AT THE 2021 BUSINESS BOOK AWARDS**
'Essential for anyone wanting to take Instagram seriously.' – Alex Wood, Forbes
Boost your business, grow an online community or promote a side-hustle with Instagram Rules.


Instagram is an essential tool for any business, and an estimated 60% of users discover new products via the platform. But how can you use it effectively? Social media expert Jodie Cook breaks it down into 125 bite-sized rules, making Instagram an easy and efficient method for expanding your venture.
Jodie takes you through the most important aspects of running a professional account – strategy, content, community, growth – and drills into the key concepts so that you can apply expert digital marketing knowledge to your profile, no matter the size.

  • Learn the dos and don'ts of post planning; developing a voice; identifying trends; driving a campaign; responding to engagement; and more.
  • Create a personalised Instagram strategy, whatever your business is.
  • Apply insight from interviews with successful users (from Ben & Jerry's and Papier, to freelancers and community groups) and Jodie's own experience working with international brands, celebrities and small businesses.
  • Read as a quick-fire reference or as a step-by-step guide or for effective, focused strategy.
  • Whether you're a complete novice, short on time or want to improve your engagement Instagram Rules makes social media marketing straightforward and hassle-free for any small business or serious Instagram user.

    Expand title description text
    Publisher: Frances Lincoln

    Kindle Book

    • Release date: October 27, 2020

    OverDrive Read

    • ISBN: 9780711251779
    • Release date: October 27, 2020

    EPUB ebook

    • ISBN: 9780711251779
    • File size: 5107 KB
    • Release date: October 27, 2020

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    Formats

    Kindle Book
    OverDrive Read
    EPUB ebook

    Languages

    English

    **WINNER: SALES & MARKETING BOOK OF THE YEAR AT THE 2021 BUSINESS BOOK AWARDS**
    'Essential for anyone wanting to take Instagram seriously.' – Alex Wood, Forbes
    Boost your business, grow an online community or promote a side-hustle with Instagram Rules.


    Instagram is an essential tool for any business, and an estimated 60% of users discover new products via the platform. But how can you use it effectively? Social media expert Jodie Cook breaks it down into 125 bite-sized rules, making Instagram an easy and efficient method for expanding your venture.
    Jodie takes you through the most important aspects of running a professional account – strategy, content, community, growth – and drills into the key concepts so that you can apply expert digital marketing knowledge to your profile, no matter the size.

  • Learn the dos and don'ts of post planning; developing a voice; identifying trends; driving a campaign; responding to engagement; and more.
  • Create a personalised Instagram strategy, whatever your business is.
  • Apply insight from interviews with successful users (from Ben & Jerry's and Papier, to freelancers and community groups) and Jodie's own experience working with international brands, celebrities and small businesses.
  • Read as a quick-fire reference or as a step-by-step guide or for effective, focused strategy.
  • Whether you're a complete novice, short on time or want to improve your engagement Instagram Rules makes social media marketing straightforward and hassle-free for any small business or serious Instagram user.

    Expand title description text