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In Persuade: The 4-Step Process to Influence People and Decisions, accomplished sales, negotiation, and influence experts Andres Lares, Jeff Cochran, and Shaun Digan, PhD, deliver a concise and insightful take on how to transform your ability to persuade others regardless of the setting.
In this important book you'll discover:
● Original research and scientific studies shedding light on the human decision-making processes that drive success and failure in virtually all interactions
● Real world examples and practical exercises to illustrate and practice the concepts discussed
● A fun yet rigorous approach of a complex subject that can be practically applied in any business situation
Persuade is perfect for executives, managers, entrepreneurs, and other business leaders and will earn a place in the libraries of any professional who negotiates or influences on a regular basis. It is an invaluable resource for anyone seeking to improve their persuasion or deal-making abilities.
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Creators
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Publisher
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Release date
July 20, 2021 -
Formats
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OverDrive Listen audiobook
- ISBN: 9781663715159
- File size: 212044 KB
- Duration: 07:21:45
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Languages
- English
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