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The New Rules of Marketing and PR

ebook

A completely revised and updated edition of the BusinessWeek bestseller on effective, modern marketing and PR best practices


The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work.


This new second edition paperback keeps you up-to-date on the latest trends.



  • New case studies and current examples are included to illustrate the very latest in marketing and PR trends.

  • Completely updated to reflect the latest marketing and PR techniques using social media sites such as Twitter, Facebook, and YouTube

  • Includes a step-by-step action plan for harnessing the power of the Internet to communicate directly with buyers, increase sales, and raise online visibility

  • David Meerman Scott is a renowned online marketing strategist, keynote speaker and the author of World Wide Rave, from Wiley



The New Rules of Marketing and PR, Second Edition gives you all the information you need to craft powerful and effective marketing messages and get them to the right people at the right moment-at a fraction of the price of a traditional marketing campaign.

The EPUB format of this title may not be compatible for use on all handheld devices.


Expand title description text
Publisher: John Wiley & Sons, Ltd. Edition: 2

OverDrive Read

  • ISBN: 9780470606650
  • Release date: December 31, 2009

EPUB ebook

  • ISBN: 9780470606650
  • File size: 585 KB
  • Release date: December 31, 2009

Formats

OverDrive Read
EPUB ebook

subjects

Business Nonfiction

Languages

English

A completely revised and updated edition of the BusinessWeek bestseller on effective, modern marketing and PR best practices


The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work.


This new second edition paperback keeps you up-to-date on the latest trends.



  • New case studies and current examples are included to illustrate the very latest in marketing and PR trends.

  • Completely updated to reflect the latest marketing and PR techniques using social media sites such as Twitter, Facebook, and YouTube

  • Includes a step-by-step action plan for harnessing the power of the Internet to communicate directly with buyers, increase sales, and raise online visibility

  • David Meerman Scott is a renowned online marketing strategist, keynote speaker and the author of World Wide Rave, from Wiley



The New Rules of Marketing and PR, Second Edition gives you all the information you need to craft powerful and effective marketing messages and get them to the right people at the right moment-at a fraction of the price of a traditional marketing campaign.

The EPUB format of this title may not be compatible for use on all handheld devices.


Expand title description text