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Title details for The New Handshake by Joan C. Curtis - Available

The New Handshake

by Joan C. Curtis
Barbara Giamanco
ebook

This book offers an up-to-date and definitive explanation of how to build relationships via social media in the sales process and is a guide to encouraging sales people to embrace these revolutionary techniques.

  • Enlightening case studies of the use of social media in sales, including Facebook, Twitter, LinkedIn, blogging, and social bookmarking

  • Written with the input of contributing experts in the field of social networking, sales, communication, and consumer purchasing behavior

  • Includes ten ways to boost ROI using the "New Handshake" methods

  • Illustrations depicting the Tannebaum and Schmidt decision-making model, as well as screenshots from blogs, Constant Contact, Delicious, Digg, and LinkedIn

  • A complete bibliography serves as a handy resource guide

    • Expand title description text
    Publisher: ABC-CLIO

    Kindle Book

    • Release date: August 31, 2010

    PDF ebook

    • ISBN: 9780313382727
    • File size: 1532 KB
    • Release date: August 31, 2010

    Formats

    Kindle Book
    PDF ebook

    subjects

    Business Nonfiction

    Languages

    English

    This book offers an up-to-date and definitive explanation of how to build relationships via social media in the sales process and is a guide to encouraging sales people to embrace these revolutionary techniques.

  • Enlightening case studies of the use of social media in sales, including Facebook, Twitter, LinkedIn, blogging, and social bookmarking

  • Written with the input of contributing experts in the field of social networking, sales, communication, and consumer purchasing behavior

  • Includes ten ways to boost ROI using the "New Handshake" methods

  • Illustrations depicting the Tannebaum and Schmidt decision-making model, as well as screenshots from blogs, Constant Contact, Delicious, Digg, and LinkedIn

  • A complete bibliography serves as a handy resource guide

    • Expand title description text
    Business Nonfiction